Search Engine Optimization SEO - Intro to SEO



| Intro / What is SEO? | | Search Engine Submission | | Meta Tags | | Content, Keywords, Design | | Inbound Links |

Search Engine Optimization - Intro / What is SEO?
SEO Training - Search engine submission
Search engine optimization Training - Meta tags
SEO Resource - Web site content, keywords and design.
SEO Tip - Inbound links


Web Site Linking

A sound website linking strategy is vital to the success of any website. A good strategy means higher visibility in the search engines and more targeted traffic to your site. A poor strategy means your site will be virtually invisible to the search engines and you will miss a vital stream of targeted traffic to your site.

The first task you need to perform is to carry out a website link exchange campaign. Email every website that covers the same topic or sells the same product as you do and offer to exchange links for free.

Any webmaster worth his salt will jump at the chance. Each link coming into his website from outside means more free targeted website traffic and higher search engine visibility and ranking, Once a webmaster accepts your link exchange offer, add his website link to your 'links page.'

Targeted reciprocal links are the key. Don't waste your time contacting websites that don't cover the same theme as yours. Only add future link exchange requests to your 'links page' if the site requesting the exchange covers the same topic as you do.

Many high traffic and high search engine ranked websites sell text links on their website. These links are normally one way: i.e. you do not have to place a reciprocal link on your site. You can often purchase a link for a set monthly fee.

Make sure that you keep an eye of the effectiveness of your purchased test link. Are more visitors coming through? Are you making extra sales? If the text link purchase is not a success you may want to try another site.

There are many places and many ways to buy text links. Many webmasters advertise test links for sale on Ebay, which is a great place to buy low cost links. You can also approach a site yourself and ask to buy a link. There are dozens on online stores whose sole purpose in life is to sell text links.

Google is still the king of search engines so the rule of thumb is that the higher the site's Google PageRank the more you will pay for a text link.

Once again, buying targeted links is the key. Before purchasing a link, make sure that the site that you are buying the link on covers the same topic or sells the same product as you. If your site offers mental health advice pick a site that also covers the area of mental health. If your site sells E-Books pick a site that sells E-Books too.

Don't buy text links on irrelevant websites because this will not only be a waste of money but it will also lead to an unsuccessful campaign. When trying to decide on what site to buy a link on, try to look on it as a potential website visitor would. Would a visitor to an E-Book website store click on a link to a mental health site? No.

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Web Site Linking - A sound website linking strategy is vital to the success of any website. A good strategy means higher visibility in the search engines and more targeted traffic to your site. A poor strategy means your site will be virtually invisible to the search engines and you will miss a vital stream of targeted traffic to your site...

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