SEO Article – Intro to SEO
Search Engine Optimization.
SEO Article: What is search engine optimization?
The building and creating of a website is only the beginning of your long journey on the road to Internet success. The most relevant content available, the best looking site design and ultra fast loading pages still don’t combine to give your website the hundreds of hits a day you obviously want, and definitely won’t provide you with the customers you want. In order to make your site successful and popular as well as good looking and effective you have to use the skills of search engine optimization (SEO). Search engines don’t just randomly decide which sites will be placed high up in their rankings; they use algorithms to work out how relevant and how popular your site is. Sites like Google use links to determine how popular your site is and for relevance they use Meta Tags and Keyword.
SEO Article: Search engine submission.
Once you’ve completed your site, the next step is to submit your site to the search engines. Basically, this lets them know that you have a site and that the site is ready for the to look at. The search engines will send spiders to crawl your site and ascertain the search terms associated with your site and how relevant your site is to those terms. These search terms are referred to as keywords. In order to tell the search engines exactly what keywords your site is relevant to you should include Meta Tags that tell them.
In order to research keywords you should find out how many sites use the same terms and how many searches are done per day. There are numerous sites on the Internet that can help you with this and once you’ve included them in your Meta tags you need to ensure that you optimise your content to include these keywords on a fairly regular basis.
SEO Article; Meta Tags.
Included in the HTML code for your site you should always include Meta Tags. These are tags that Meta search engines use to pick up on the information they need to help crawl and index your site. There are two that are absolutely vital to any site you build. The keywords metatag lets the search engines know what search terms you would like your site to show up for. That is, if your keyword Meta Tag uses the keyword “Search Engine Optimization” then the search engines will include your site with the many other sites that also use these keywords. The trick here is to use further SEO tactics to make sure you appear higher than the rest of the sites you are competing with.
The other vital tag is the Description Tag. This is what shows up on the search engine results page to describe your site. You get a couple of lines at the most to sell your site and it’s content to your potential visitors. There are various other Meta tags you can include but many of them are obsolete or unused now and there is no need to worry yourself with these.
SEO Article: Site content and keyword optimization.
The only reason people ever visit your site is to look at or use the content of your site. No matter how good looking the pages are without quality content your visitors won’t hang around long. In fact they evaluate your site within a matter of 3 to 4 seconds, and if you haven’t already got their attention then you are going to lose them.
A vital part to search engine optimization is using a good keyword density to let the search engines know that your site is relevant to that keyword. You should use a minimum of 400 to 500 words for any page on your site, and you should try to use a density of around 5%.
SEO Article: Site design.
Your site design is not only important to your visitors; ensuring that they can navigate easily around your site and easily read the important content, it is also important to search engine spiders. You need to include either a site map or even better you should have static link menus on every page that lead to every page. Internal links are considered good form for the spiders; they help them navigate around the site and index all the pages within your website. Keep it simple but effective and your visitors and the search engines will love you for it.
SEO Article: Inbound links.
Google is the most popular search engine there is and getting yourself ranked on Google is the key to a successful site. As well as using Meta tags, Google heavily depends on links to determine how popular your site is, but it does so much more. You get more credibility if you get a link from a higher ranked site than from a low ranked site.
The key to getting a high Page Ranking on Google is to follow all of these steps and get as many inbound links as you possibly can, this way Google and all the other search engines will deem your site as being informative and loaded with useful content. The more popular your site seems the more popular it will become.
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